Google Ads For Healthcare Clinics In Canada:
Healthcare clinics all over Canada will be competing to get in front of those who are searching for doctors, dentists, physiotherapists and other healthcare professionals. Ensuring your clinic is finding the right people in order to bring in new patients can be difficult. Google Ads for healthcare clinic in canada can be used to increase visibility for the correct keywords and bring in new enquires. However, having the right keywords and budget isn't enough. Having relevant adverts, location targeting, good landing pages, correct conversion tracking and adhering to policies is key.
What Are Google Ads For Healthcare Clinics?
Google Ads is a digital advertising platform that lets businesses place paid adverts on relevant Google search results. By running search adverts, you can increase visibility within those searching for relevant services.
For example, someone searching for a physiotherapy clinic in Toronto may come across a relevant advert. If the advert is relevant and the landing page is useful, they may contact your clinic or book an appointment.
Most healthcare PPC advertising is pay per click so you'll usually be charged to get people to click on your adverts. How much you pay will depend on a variety of factors including competition, bid and relevance.
Google Ads aren't guaranteed to bring in appointments or new patients. It will depend on whether you're bringing in the right traffic and converting the right amount of people.
Why Use Google Ads For Healthcare Clinics In Canada?
1. Get In Front Of Those Searching
Using relevant keywords in your search adverts will get you in front of those searching for those services. For example, a dental practice can target keywords relating to dental checks and a physiotherapy clinic can target those searching for rehabilitation.
2. Target The Right Location
If your patients will be visiting your clinic, you may want to target those in the right location. For example, if you're based in Etobicoke, you may want to target those in that area.
You can use location targeting to ensure you're only showing your adverts to those within your service area. Be careful with your settings as Google location options and real user locations can impact where your adverts show.
3. Track Enquiries
By using conversion tracking, you can track how many people are calling, contacting or booking appointments.
This can help you analyse how your campaign is performing and identify areas for improvement. Be careful with your conversion tracking, especially if you're dealing with healthcare.
5 Ways To Improve Your Google Ads Performance
1. Use Relevant Keywords
Your keyword research should be based on what services you offer, your location and business goals.
A dental clinic may want to look at keywords like:
Dentist Toronto
Dental Clinic Near Me
Dental Implant Consultation
Emergency Dentist Etobicoke
A physiotherapy clinic will have different keywords.
Not all searches will be relevant to you. Using search term reports and negative keywords can help filter out the irrelevant traffic. You should consider what your main keywords are and ensure they're using the right language Canadian patients would use. Using localised terms, speciality names and service specific terms can help make your campaign more relevant.
2. Use Relevant Adverts
Your adverts should be clear about what service you offer, where you offer it and what your next steps are.
For example, a physiotherapy clinic advert should tell people what service you offer, where you offer it and how they can enquire about appointments. All statements should be true.
Don't make exaggerated claims about medical treatments, guarantee results and don't make misleading claims. Healthcare adverts must follow any professional guidelines and Google policies.
You may want to run separate campaigns or ad groups for different services. This will ensure your keywords, adverts and landing pages are relevant.
3. Create Specific Landing Pages
If all your traffic is going to your homepage, it can be harder to find the service they were looking for.
Create a specific landing page for your service. This should include information about the service, accurate information about your clinic, contact options and be mobile friendly.
For example, if someone clicks on your dental implant advert, they should land on a page specifically about dental implants. This should make it easy to understand what service you offer and contact you. Don't promise medical results or claim everyone is suitable for treatment.
4. Setup Conversion Tracking
Clicks alone won't tell you if your campaign is helping you reach your goals.
Set up conversion tracking for meaningful actions such as quality calls, bookings and relevant form submissions. Where possible, track whether the enquiry has been converted into a booking. Consider the cost per enquiry and quality of leads. If you're getting lots of irrelevant calls, your campaign may not be performing as well as one that's generating less but more relevant enquiries.
Consider what privacy requirements you have as a healthcare business. Don't send any sensitive health information through URLs, forms, analytics or other tracking.
5. Regularly Analyse And Improve
Google Ads requires regular management. Take a look at your search terms, spend, ad relevance, landing page performance and conversion data to see where improvements can be made.
If you're not getting many enquiries despite getting clicks, consider whether your keywords are relevant, your landing page answers their questions and your contact process is working.
If you're getting lots of enquiries but they're not relevant, consider improving your targeting, negative keywords and information within your adverts.
Make sure any changes are based on reliable data. Smaller clinics may not have enough information to make confident decisions.
Google Ads Compliance For Healthcare Businesses In Canada
Advertising in healthcare can be tricky to get right. Making incorrect claims, targeting the wrong people and not handling personal data correctly can cause issues.
Google have restrictions on some healthcare adverts. Some categories and services will require certification. This will depend on what service/product you're offering, where you're based and what the policies are. Make sure you check the current requirements.
Canadian clinics should also consider what privacy requirements and professional guidelines there are for their province, profession and business. For example, an Ontario medical practice may need to consider what their relevant professional regulator and privacy legislation requires.
Before starting your campaign, make sure:
All your service descriptions and claims are accurate.
The service you're advertising requires certification.
Don't make misleading claims or guarantee treatment.
Consider your privacy notices, forms, analytics and call tracking.
Use relevant targeting and don't use sensitive health information.
Before starting your campaign, make sure it's compliant.
How Much Should I Spend On Google Ads?
There isn't a set amount to spend on Google Ads for healthcare clinics in Canada. Costs will vary based on what service you offer, what city you're based in, competition, keyword demand and how many appointments you can offer.
New clinics may want to start with a smaller budget and focus on one service and area. Established practices may want to spend more to compete in multiple services or areas.
When considering your budget, make sure you're only spending on the adverts. Don't forget to factor in management costs from an agency. Consider how much value a good enquiry is, how many appointments you can offer and what results you want to achieve. Monitor your performance and make changes once you have reliable data.
More money doesn't always mean better results. How relevant your campaign is, quality of landing pages, how well you handle your leads and competition will affect your results.
How To Measure Success With Google Ads
Having a useful reporting system will help you see how your campaign is impacting your business.
Key metrics to look at include:
Clicks – Click through rate – This will help you see if your adverts are getting noticed.
Cost Per Click – How much you're paying to get people to click on your adverts.
Conversion Rate – How many of your tracked visitors are completing an action.
Cost Per Enquiry – Helps you see how much you're paying to get enquiries.
Quality of Leads – Tells you if you're getting the right people for your services.
Appointment Results – If you have relevant tracking, this will tell you if your enquiries are converting into appointments.
These should all be considered together. If your cost per click is low but you're not getting any relevant enquiries then it won't be useful.
Be careful with your conversion actions and make sure you're adhering to privacy requirements.
Should I Use Google Ads Or SEO?
Google Ads will give you visibility for relevant searches (for the duration of your campaign). SEO will help improve your visibility organically by improving technical elements, providing useful content and increasing website authority.
If you have appointment availability now, you may want to try using paid search whilst improving your organic visibility. If you have good organic visibility, you may want to use advertising to boost certain services or areas.
It will depend on your goals, budget, competition and capacity. To get a broader understanding, read our blog on SEO Vs Google Ads For Medical Practices.
Conclusion
Google Ads can help healthcare clinics in Canada get in front of those searching for relevant services. However, having a budget and keywords isn't enough. Having the right targeting, clear adverts, specific landing pages, being careful with compliance and having reliable conversion tracking will help you make informed decisions.
Start with specific goals, monitor the quality of your enquiries and make improvements based on data. Advertising should be part of an overall digital strategy to build trust with your patients and make your clinic easy to find and contact.
CallRank Digital can help Canadian healthcare businesses with their digital marketing strategies to increase visibility, generate quality enquiries and drive measurable growth. Take a look at our Google Ads & Healthcare PPC Advertising Services to understand how we can create a campaign based around your clinic.
FAQs
1. What Are Google Ads For Healthcare Clinics?
Google Ads allows healthcare clinics to advertise their relevant services on Google's advertising platforms. Using search adverts can help you reach those searching for relevant services.
2. How Much Do Google Ads Cost For Medical Clinics In Canada?
The cost will vary based on the service you offer, location, competition, keywords and bids. Set a budget based on your goals. Consider the cost per enquiry.
3. Are Google Ads Effective For Healthcare Clinics?
They can be if you're reaching the right people and converting the right amount. How effective they are will depend on your keywords, adverts, landing pages, competition and follow-up.
4. Can Small Medical Clinics Use Google Ads?
Yes! Start with a focused campaign targeting one service and area. Your budget should reflect your capacity and goals.
5. What Keywords Should I Target?
Research service- and location-specific keywords. Depending on your practice, you may want to target keywords like Dentist Toronto or Physiotherapy Clinic Near Me.
6. Do I Need Approval For Healthcare Adverts?
Some healthcare products and services have restrictions or require certification. Make sure you check Google's current policies on healthcare and medicines.
7. Can Clinics Advertise Prescription Drugs Or Telemedicine?
Some activities relating to prescription drugs and telemedicine are restricted. Depending on the service, jurisdiction and current policies, you may need certification.
8. What Is Healthcare PPC Advertising?
Healthcare PPC advertising refers to paid digital advertising. Most of the time you'll pay per click. This can include Google Search Ads and other paid adverts.
9. Should I Use Broad Match Or Exact Match Keywords?
Depending on your campaign, conversion data and how much irrelevant traffic you're happy with, you should use the right match type. Monitor your search term reports and use negative keywords.
10. Why Am I Getting Clicks But No Enquiries?
You may be getting irrelevant traffic, unclear adverts, irrelevant landing pages, broken contact forms, poor mobile performance or issues with your conversion tracking. Before changing your budget, analyse the whole customer journey.
11. Do I Need Specific Landing Pages?
Specific landing pages can help ensure people are seeing the right service. This is especially useful if you have different services requiring different information and contact options.
12. How Long Will It Take To See Results From Google Ads?
Once approved, you should start seeing impressions and clicks. However, it will take longer to get meaningful results. This will depend on demand, budget, competition, conversion volume and how your campaign is set up.
13. How Can I Track Conversions?
You can set up conversion tracking for actions like calls and bookings. Be careful with how you set it up to ensure you're not sharing any sensitive health information or other personal information.
14. Can I Target Patients Based On Their Medical Condition?
Advertising in healthcare is restricted. Make sure you check current policies and don't use sensitive health information.
15. Should I Hire A Google Ads Agency?
Hiring an experienced agency can help with keyword research, setting up your campaign, landing pages, checking policies, tracking and optimising. Look for transparency, realistic expectations and a focus on quality leads.